Context

The onboarding bet

Q2 retention had plateaued — new users were churning before they ever hit the value. Q3 was one concentrated bet on fixing that.

1
Hypothesis
Onboarding is where we lose them — not the product.
2
The bet
Rebuild onboarding end-to-end. Ship it to one cohort first.
3
The measure
D7 retention, week over week, cohort C vs. legacy.
Finch — Confidential Q3 QBR · Sep 2026  ·  2 / 22